For the love of skateboarding was started in 2009 by a group of young skaters from the Bay Area, California. We grew up in the streets skating and filming everyday. In love with the culture we watched all the videos, contests and magazines that would come out. We created the ftheartos movement back in high school with the dream of one day turning it into something bigger. Today we are in the business of skateboarding apparel, content & culture. Over a decade later and we are still here, all for the love.